Rosanna Connolly is a fashion designer and publicist. Her debut item, The Morena Logo Scarf, was launched by Morena.
Rosanna Connolly founded and created Morena, an independent fashion brand. The artist shares her first example, the Morena Logo Scarf, a versatile and high-fashion debut that reflects her passion for fashion’s ethical sustainability. Rosanna’s South African-Indian grandmother inspired Morena, a Rosanna project that acknowledges and supports women working in the garment industry, often of color.
Speaking about this new business Rosanna says: “We’ve spent months designing and developing Morena’s first creation – it’s the perfect, versatile piece, wearable all year round. The soft power of our brand’s logo scarf is reflected in the design of our logo scarf. It’s a statement about what we stand for and what we’re working towards; an industry that honours garment workers, and therefore Women of Colour”.
Some of Rosanna’s most promising factors for her brand are that the materials used are 100% rPET (recycled Polyethylene Terephthalate) and are ethically made in the UK. Morena, a new fashion brand that is already getting attention from many people, is a huge step towards eliminating the need to buy fast fashion.
Each garment is hand-finished with a rolled hem to show that ethical and sustainable fashion doesn’t have to be a compromise on quality. With worldwide shipping and free UK deliveries, Rosanna is working towards expanding her brands’ horizons. An artist hosted a live show to commemorate the Moreno Logo Scarf, which was the first garment. Below are some images taken during the event.