Press Council cautions print media towards playing, betting ads, ET BrandEquity

In an advisory, the Press Council of India (PCI) requested the print media to strictly adhere to the directives issued by the Central Client Safety Authority on prohibition of promoting/promotion of any illegal actions prohibited beneath varied legal guidelines.

  • Up to date On Apr 20, 2024 at 12:00 PM IST

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The Press Council of India on Friday cautioned the print media towards publication of ads selling betting and playing platforms. In an advisory, the Press Council of India (PCI) requested the print media to strictly adhere to the directives issued by the Central Client Safety Authority on prohibition of promoting/promotion of any illegal actions prohibited beneath varied legal guidelines.

The advisory comes within the wake of accelerating situations of direct in addition to surrogate ads and endorsement of actions thought of unlawful corresponding to betting or playing.

Aamir Khan lodges FIR for deep fake election ad film

Bollywood famous person Aamir Khan, who was final seen in ‘Laal Singh Chaddha’, is taking motion towards a faux commercial by unknown sources. The actor has filed an FIR with Mumbai Police towards a faux commercial, allegedly attributed to the Congress. The mentioned commercial has a deep faux video of the Bollywood famous person created by synthetic intelligence, and it targets the ruling BJP over their promise of Rs 15 lakh within the account of each citizen.

Diversity of India missing in advertising: ASCI-UA report

Evaluation of Indian advertisements by Kantar’s hyperlink analysis framework signifies a gradual enhance in feminine illustration, with 45 per cent of commercials that includes ladies alone, surpassing the worldwide common of 25 per cent. Inside the depiction of women and men, ladies characters are extra stereotyped and proven as honest and lean versus males. Portrayal of ladies can also be anchored to care-giving, and that of males to authority.

  • Printed On Apr 20, 2024 at 12:00 PM IST

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