I recently spoke to a customer and friend, Peter Mendez, co-owner of Long Island, New York-based Mendez Printing, a family-run business using digital direct-to-garment (DTG) print technology to create graphically unlimited apparel for schools, sports teams, hospitals, businesses, and other organizations in his community. Like a growing number of Americans, he’s a big soccer fan, and couldn’t help but notice the role of championship merchandise in major events like the recent World Cup.
“We’ve all seen World Series winners, Super Bowl winners, and most recently Argentina hoisting the World Cup in Qatar, and almost like magic, the winner brandishes custom-printed garments after their victory,” said Peter. “On-demand DTG printing offers the speed and versatility to take full advantage of this opportunity, both on and off the field. You don’t need to order minimum quantities. The next World Cup will be here, and the final game played at MetLife Stadium—in New Jersey, a mere 33 miles from our shop. Imagine the logistics involved in printing gear on apparel for competing teams.
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