From unicorns to unicorpses: Why billion-dollar startups and even VC companies maintain imploding

In its prime, the Seattle-based freight community firm Convoy was considered one of tech’s esteemed startup success tales.

Two Amazon veterans set off on their very own in 2015 to construct a platform that might join shippers with carriers who had additional, unfilled area on their tractor trailers—making provide chains extra environment friendly and lowering emissions. Flush with greater than $1 billion in fairness funding and debt it had accrued over time from a few of the tech trade’s most outstanding traders, entrepreneurs, local weather activists, and lenders, Convoy had at one level employed 1,300 staff and constructed out a community of greater than 400,000 vans throughout the nation. 

By 2022, Convoy had began to dabble in a wide selection of enterprise traces outdoors its preliminary purview: a fintech providing for fast funds; a gasoline card for reductions on diesel; a trailer-rental service. By the tip of that yr, Convoy’s gross margin had grown to a good 18%, in keeping with a doc seen by Fortune. However its hefty mounted bills, together with steep engineering and product group prices and an costly lease in Seattle, had been weighing down its financials, in keeping with somebody near the corporate. These bills saved Convoy from turning a internet revenue. 

Three years in the past, that will not have been an issue. However the market had turned. Final October, Convoy grew to become considered one of many casualties of a painful reset throughout the personal markets. Simply 18 months away from a recent $410 million money infusion from a Collection E spherical and line of credit score, Convoy out of the blue laid off practically everybody on its employees, shut down its core enterprise, and, shortly after, raffled off its expertise platform to a different freight startup. In a memo to staff that was obtained by GeekWire, its CEO, Dan Lewis, mentioned Convoy had hit a “excellent storm”: a collapse within the freight market, paired with a “dramatic financial tightening” that “dampened funding urge for food and shrunk flows into unprofitable late stage personal firms.”

Convoy’s property at the moment are in foreclosures, and it’s in litigation with staff who say they didn’t receives a commission. Its traders—together with Alphabet’s progress investing arm CapitalG; Greylock Companions; Y Combinator’s progress stage fund; Amazon founder Jeff Bezos; Salesforce CEO Marc Benioff; and Al Gore’s local weather fund Technology Funding Administration, to call a number of—misplaced the whole thing of their funding, in keeping with The Info. Convoy, whose traders decided it was price a heaping $3.8 billion as not too long ago as April 2022, is now price nothing in any respect.

The world of startups is well-accustomed to failure: Roughly 9 in 10 shut down. However these failures not often appeal to the eye of the broader public. They have an inclination to occur early in a startup’s life—when the individuals who run it are nonetheless in trial-and-error mode. As an organization will get greater and achieves attractive income progress, it will get extra love from a few of the hundreds of thick-pocketed enterprise capital companies that write checks so firms can scale rapidly. As these traders pour in increasingly more capital, failures develop into much less frequent. 

Or at the least they used to. For the reason that first quarter of 2022, every part has modified. Macroeconomic forces have refashioned each hyperlink within the chain of the startup ecosystem. These modifications at the moment are rippling by way of personal markets in what has became a reckoning for startups—and particularly for unicorns, the privately funded firms valued at greater than $1 billion which might be Silicon Valley’s most elite and prized darlings.

“It’s one factor to fail while you’re a small firm and also you fail to get product-market match,” says Geoff Love, head of enterprise capital at Wellcome Belief, which has invested in a number of enterprise funds, together with these at Accel and Venrock. “It’s fairly one thing else to fail when you’re at a valuation within the many billions and have raised a whole bunch of tens of millions of capital. That’s terrible.”

The environment has turned undeniably bitter for startups. Simply two years in the past, founders had been elbowing traders out of their oversubscribed funding rounds; now some are struggling to boost in any respect, and are going through the cruel actuality that their companies are price a lot lower than they thought. The IPO market has dried up relative to 2021, and M&A offers have develop into tougher to safe and shut—retaining traders from being rewarded for his or her bets. After greater than a decade of an overabundance of capital, money has out of the blue develop into scarce.

Charts show statistics on the decline of unicorns

To date, the market has seen solely a handful of unicorns formally name it quits. Well being startup Olive AI shut down in October. Design startup InVision mentioned it will discontinue its enterprise in January. Modular constructing firm Veev introduced a shutdown in November. After all, there was the high-profile, scandalous blowup of the crypto alternate FTX, which shut down in 2022.

However a lot of the pullback has been quietly enjoying out behind the scenes. Whereas macroeconomic modifications instantly sway the share costs of publicly traded shares, their influence takes some time to look in personal markets. Personal firms aren’t required to reveal financials or materials enterprise modifications to the general public, so dramatic slowdowns aren’t all the time obvious—till a sudden announcement or press report saying main layoffs or a full-on demise. 

Almost two years after the IPO markets successfully closed to most venture-backed startups, we’ve solely only in the near past begun to see the total results. When new funding dried up in 2022, many of those firms nonetheless had about 18 to 24 months of runway earlier than they’d run out of money, in keeping with Anand Sanwal, government chair and cofounder of CB Insights, which conducts analysis on venture-funded companies.

“We’re simply developing on the tip of that window,” he says, noting that he’s anticipating an “intensification” of shutdowns and acqui-hires within the first a part of this yr. 

The explanations for failure at each firm are completely different. There isn’t a direct hyperlink from Convoy, which was going through huge headwinds from a freight recession, to FTX, whose founder Sam Bankman-Fried was finally convicted of a number of counts of fraud. However one factor is for sure: When capital is out of the blue laborious to come back by, the wheat is all the time separated from the chaff.


It wasn’t way back that the time period “unicorn” went from metaphor to misnomer. 

Till the previous decade, firms not often grew to become so invaluable once they had been personal. That’s why “unicorn” was first coined in 2013—if an organization may obtain a valuation of $1 billion as a personal firm, it was a uncommon badge of success. When Fortune printed a canopy story about these burgeoning behemoth startups in 2015, there have been solely round 80 that had joined the $1 billion membership. 

Now there are greater than 1,200, unfold out all over the world, in keeping with CB Insights. And “unicorn” hardly looks as if the suitable label for a few of right this moment’s private-company successes, that are scaled extra like blue whales. Elon Musk’s area firm SpaceX boasts a reported valuation of $180 billion, and TikTok guardian ByteDance considered one of $225 billion, whereas ChatGPT creator OpenAI may reportedly notch a $100 billion valuation in its subsequent funding spherical.

So what led to the unicorn increase? Low rates of interest made the enterprise sector extra attractive to traders, as different, much less dangerous options grew to become much less profitable. Enterprise returns had been additionally far exceeding these of the general public markets, which drew new investments into the area, in keeping with Theresa Hajer, head of U.S. enterprise capital analysis at Cambridge Associates, which advises enterprise funds’ restricted companions. Then there was the success of startup IPOs, which drew in hedge funds and mutual funds like Coatue, Constancy, and T. Rowe Worth, all aiming to reap the benefits of pre-IPO progress by changing into private-stage backers of firms like Uber, Snap, and Pinterest. 

The SpaceX Falcon 9 rocket with the Crew Dragon spacecraft lifts off from pad 39A at the Kennedy Space Center on May 21, 2023.
Sky-high Elon Musk–backed rocket firm SpaceX has to this point bucked the pattern of plummeting private-market valuations; it’s reportedly valued at $180 billion.

Joe Raedle—Getty Photographs

Add the pandemic-induced tech increase in 2020 and the extraordinary $2 trillion stimulus to that equation, and we ended up with what you would both describe as two banner years for enterprise capital or a nonsensical frenzy of report funding, report exits, and report valuations in 2020 and 2021. With capital freely flowing all through the ecosystem, firms with hardly any income—in some circumstances, none in any respect—had been going public at greater than billion-dollar valuations throughout that interval, amid unprecedented demand from traders.

“There have been firms that had been doing $5 million in income that had been being valued at $1 billion,” CB Insights’ Sanwal says, including, “We had been seeing 100x, 200x multiples.”

However between February 2022 and the tip of 2023, the financial local weather darkened. The Federal Reserve regularly raised its baseline rate of interest greater than tenfold, to five.33%. There was a steep correction within the public markets, with software program, web, and fintech shares dipping properly under the place they’d traded pre-pandemic. Battle broke out in Ukraine (and, extra not too long ago, the Center East). Tensions heightened between the U.S. and China, the place a collection of VC companies had made a fortune.

In Could 2022, Sequoia Capital blasted out a slide deck to its portfolio firms, warning that the tech trade confronted a “crucible second.” It was considered one of a handful of ominous warnings the agency has issued over time when its companions anticipated a correction (not all the time precisely). However this warning was rapidly echoed by different companies, together with famous startup incubator Y Combinator. “The period of being rewarded for hypergrowth at any value is rapidly coming to an finish,” Sequoia companions warned.

Rising rates of interest, specifically, are inclined to stymie venture-capital exercise. Rates of interest are straight correlated to low cost charges, which traders use to calculate the current worth of future money move of an organization—which in flip influences valuation at later phases. Larger charges additionally imply that capital is costlier to borrow, making it harder for startups to take care of a quick tempo of progress. Beezer Clarkson, who leads Sapphire Companions’ investments into enterprise funds, places it merely: “The free cash stopped.” 

Rising charges pose one other menace to startup fundraising, although their influence is much less rapid. Larger charges make less-risky property, like mounted earnings or infrastructure, extra enticing to the pension plans, endowments, charitable organizations, household workplaces, and sovereign wealth funds that normally make investments with VC companies. These backers, referred to as restricted companions or LPs, are those whose cash is in the end funding the entire ecosystem. Traditionally, analysis has proven that rising charges result in much less LP funding in enterprise capital—and fewer cash going into enterprise funds in the end means much less cash going into startups. 


We’re seeing all of this play out in actual time, to devastating impact. When public markets faltered, unicorn darlings that had gone public within the earlier two years plummeted in worth. Purchase-now, pay-later firm Affirm, which went public in January 2021, noticed its inventory drop from a peak of greater than $168 per share to round $30 by mid-March 2022. Personal firms had been left with valuations that not appeared practical relative to their public friends; the IPO market successfully closed in 2022, as that mismatch erased potential demand for his or her shares. That yr, there was a 95% discount in proceeds from firms going public within the Americas versus 2021, in keeping with EY’s International IPO Tendencies Report. 

Solely a few growth-stage startups have tried to go public since then—regardless of there being a slew ready for the suitable time, together with fast-fashion retailer Shein, social media web site Reddit, and knowledge intelligence firm Databricks.

There’s good purpose to be shy. Instacart was pressured to take an unlimited haircut, clipping its valuation on a number of events earlier than its IPO final September. Since then, shares of the grocery supply startup have fallen greater than 30% as of mid-January. The corporate now has a market capitalization of about $7 billion—a exceptional low cost to the $39 billion valuation Instacart boasted as a personal firm in 2021. 

“There’s a overwhelming majority of firms who raised these mega rounds in 2021 who will in all probability by no means be price, at any time limit, the valuation that they got” once they had been personal, Jamin Ball, accomplice at enterprise capital agency Altimeter Capital, mentioned of software program firms on the 20VC podcast earlier this yr. The problem, he continued, is what to do while you come to that realization.

“The euphoria can occur actually rapidly, and the downturn—the valve shutting off—may also occur actually rapidly.”

Beezer Clarkson, who leads Sapphire Companions

In the meantime, Huge Tech firms together with Google, Meta, Microsoft, Apple, and Amazon have retreated from M&A offers as they tighten their budgets. And antitrust regulators have develop into extra aggressive in difficult acquisitions they are saying are anticompetitive. In December, Adobe referred to as off its $20 billion megadeal to accumulate the design unicorn Figma after going through backlash from regulators within the European Union and the U.Okay. That was shortly after the U.S. Federal Commerce Fee gained a court docket enchantment that led the biotech firm Illumina to divest the cancer-test startup Grail, which it had acquired for $7.1 billion two years prior.

The dearth of funding and dried-up acquisition market performed key roles within the demise of Convoy, which was searching for a purchaser in its last hours. “We spent over 4 months exhausting all viable strategic choices,” Lewis, the CEO, wrote in his memo to staff. “M&A exercise has shrunk considerably and most … logical strategic acquirers of Convoy are additionally affected by the freight market collapse.”

The shift available in the market has led enterprise companies to radically mark down their investments of their funds. However an absence of IPOs and M&A offers is inflicting one other downside: Enterprise funds aren’t in a position to return cash to their very own traders, the restricted companions. That leaves the LPs both overexposed on this high-risk sector—and thus unwilling to place in new cash—or with out liquid capital to reinvest in new funds. And that breaks one other hyperlink within the chain of startup capital. 

Charts show changes in market capitalization for selected unicorns

“Each LP that I do know is doing this math proper now,” Sapphire’s Clarkson says, noting that LPs are calculating whether or not the money their enterprise companies name to speculate will outpace distributions they get from startup exits, and the way a lot cash they’ve quickly trapped within the enterprise capital system. She provides: “The rational human habits is to pay attention your {dollars} into the managers you’ve got the very best conviction in.”

These new realities make it particularly troublesome for brand spanking new enterprise companies and managers to boost their very own funds proper now. (Final yr was the worst time in 10 years to attempt to increase a first-time fund, in keeping with PitchBook knowledge.) Additionally they put stress on the fundraising efforts of a few of the billion-dollar companies which have raised megafunds previously few years. In some remoted circumstances, enterprise companies are shutting down or deciding to not increase new funds. OpenView, a 74-person agency based mostly in Boston, began to wind down its operations in December. Extra not too long ago, hard-tech fund Countdown Capital informed traders in January that it will shut down, in keeping with TechCrunch.

“The general enterprise takes some time to construct and to provide exits, however the euphoria can occur actually rapidly, and the downturn—the valve shutting off—may also occur actually rapidly,” Clarkson says.


Who will succeed and who will fail on this atmosphere? That’s the query retaining many traders on the sidelines, ready till they are often extra sure of what an organization is price, or whether or not it would survive.

Bryan Roberts, who leads the storied early-stage enterprise agency Venrock, closed a $650 million fund in January, bigger than the three $450 million funds it raised over the previous decade. This isn’t a wholly bullish transfer; it displays his perception that there can be fewer traders keen to again its firms in later rounds, and that Venrock should put more cash into these it needs to help.

“Each investor on the planet goes to have a set of firms that they don’t imagine in and both shut down or attempt to promote for little or no,” he says. “They usually’ll have some that they are saying, ‘No, I believe that is price it. And I’m going to take an added dose of threat of capital and threat to my popularity and my efficiency of my fund and my agency to present this firm a shot at realizing their imaginative and prescient.’ ” 

Roberts says Venrock’s selections about which startups to again can be centered on the individuals who run them, and whether or not they’re doing one thing differentiated available in the market.

Progress traders, who make investments when an organization is additional alongside in its enterprise, are considering extra about numbers and financials, and whether or not firms will have the ability to management their prices and develop into worthwhile. 

“Each investor on the planet goes to have a set of firms that they don’t imagine in and both shut down or attempt to promote for little or no.”

Bryan Roberts, Venrock

“We’re seeing a fork within the highway between these firms who had been in a position to reset their value base to align with slower market progress, and those that weren’t,” Lila Preston, who leads growth-stage personal investments at Al Gore’s Technology fund, wrote in an e mail to Fortune. “Plenty of this has come all the way down to enterprise mannequin, which influences the size required to get to profitability and the funding required to get to that scale.”

The info reveals that startups within the AI sector have the perfect shot at getting funded now, and are securing the very best valuations. The median Collection B valuation for AI firms is 59% increased than non-AI offers, in keeping with CB Insights, and median valuations are 21% increased for AI firms on the seed stage. Nonetheless, some traders and restricted companions recommend there could also be extra pleasure round AI than is warranted. “Enterprise is an trade that loves the hype cycle … There’s all the time going to be one thing, and this appears to be it,” Clarkson says.

Corporations which might be constructing one thing “mission-critical”—instruments and applied sciences that enterprises can’t afford to chop, comparable to cybersecurity—even have an excellent shot at being extra resilient, in keeping with Cambridge Associates’ Hajer. 

The tech trade has all the time attracted optimists. That attribute is usually essential to construct an organization in a high-growth, high-fail-rate world. However those that are greatest positioned to get by way of 2024 could also be those that exercised restraint and didn’t get carried away with the markups on personal tech shares that made so many founders wealthy on paper simply a few years in the past—founders who stayed disciplined with hiring choices and with the variety of shiny high-risk initiatives they took on.

“The businesses that I love or respect don’t actually get affected by the cycle,” says Josh Reeves, cofounder and CEO of Gusto, an HR tech companies platform final valued at roughly $9.6 billion in 2022. “You all the time wish to be constructing an excellent enterprise. You all the time wish to have good unit economics.”

He provides: “What issues extra is specializing in what’s in your management. And that truly doesn’t actually change based mostly on the cycle.” 

This text seems within the February/March 2024 situation of Fortune with the headline, “Working out of oxygen.”

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