The “accessible luxury” brand allows its customers to flaunt exclusive garbs without spending a fortune
December 21,India’s luxury fashion has always consisted of high-end formal wear (suits, tuxedos etc.). Exclusive traditional wear such as sarees and sherwanis. House of Varada hopes to revolutionize the market by selling luxury resort and beach wear. It designs clothing that is tailored to customers who love to spend time at the resort or on the beaches.
Anant Singh and Kinjal Sing founded House of Varada. The couple focuses on designing chic garments for their customers while keeping in mind the brand’s USPs. House of Varada uses a completely hands-on approach when producing hand-crafted items. All of the brand’s garments are made to order, adding a personal touch to its relationship with the customers. House of Varada is also in close contact with artisans from the region to support the development of the entire ecosystem. House of Varada pays close attention to all details when designing each garment.
Kinjal is an experienced stylist who brings her expertise to bear when designing resort and beachwear. Her fascination with the design of resort wear and beachwear has inspired her to create a line that is more easily accessible for everyone. She has been a fashionista since childhood. Sunny Leone and Neha Dhupia are just two examples of her achievements. Kinjal also has worked with many of the best designers in India, including Sanchita Ahjampur and Nida Moood.
House of Varada is an “accessible luxury” brand. It finds the sweet spot between luxury wear and apparel that doesn’t dig holes too deep in the customers’ pockets. House of Varada was founded with the goal of making it easy for customers to access high-end luxury clothing while still being able to afford them. The company is eager to explore this unexplored market by designing elegant resort wear and beachwear. There has been an ever-growing demand for affordable luxury clothing, but few brands are able to fill that gap. House of Varada seizes this opportunity and allows its customers to design themselves in their preferred style.
As House of Varada’s apparel is designed for beaches and resorts, the brand emphasises comfort along with style. It does not want to compromise the customers’ comfort for aesthetics. “People wearing House of Varada should feel comfortable while looking stylish,” says Anant Singh.
House of Varada, according to Kinjal Singh, is more accessible and less aspirational as a brand. She says, “While most high-end luxury brands across the world are highly aspirational, they are often limited to a few window-shopping trips. House of Varada has been designed to be an affordable luxury resort and beachwear brand. It is an ideal blend of luxury, comfort, and aesthetics that makes every trip to a beach memorable!”
You can learn more about House of Varada or visit its Instagram account by clicking here
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