Fashion Point Ltd. – a leading knit garment manufacturer based out of Dhaka – has been on a growth trajectory lately, despite market fluctuations.
This company, which was established in 1998, produces about one million top-quality knit garments per month and ships them to various markets such as the EU, China, South Korea and South Korea.
Fashion Point chairman KK Das said that Fashion Point is receiving a lot business inquiries from South Korea and India. Accordingly, Fashion Point needs to expand its capacity in order to meet these requests.
“I do not want to go big rather strategic expansion at small scale is what I am looking for,” mentioned Das in an exclusive discussion with Apparel Resources.
Das stated that it was founded by just 10 line producers of garments, and the total value of its products is US$ 22,000.
“We gradually expanded our business over the years. Rented space wasn’t allowing us to keep costs low and see any profits, therefore we purchased our own facility and shifted our entire operation there in 2010,” averred Das, adding, “Basic products will not fetch you good revenues if capacities aren’t good enough to accommodate bulk orders. We started doing hoodies, jackets and fleece jackets for men, women and kids and created our own niche in these categories”
Fashion Point noticed a high demand for these products in India and has increased its knit garment capacity by 20%. This will increase the monthly installed capacity to approximately 1.20million pieces.
Further explaining about people’s role in the company’s growth, Das said automation is necessary to pace up with global trends but importance of people who are churning garments day in and day out can’t be neglected either.
“Our workforce is contributing to my growth and, I believe, they are the reason that today we have crossed an annual turnover of US $ 30 million. As we are increasing capacities, this will help us generate more employment in the country,” concluded Das.